Evaluating Rigor In Qualitative Methodology -Myassignmenthelp.Com

Question: Discuss About The Evaluating Rigor In Qualitative Methodology? Answer: Introduction The main objective of this report is to perform a research design that will pave way to a research project. This research design is based on XYZ social network whose aim is to determine if they could change the emotional state of the end users of XYZ social network. The main consent is to maintain ethics in determining whether different types of smells affect the users on how they update their personal page in XYZ social network. Although the digital scent technology is at development stage, more interest is likely to arise due to online scent marketing. In that connection, there are the various research questions as well as background information that can be designed to determine the aspects of digital scent technology with regard to the impact of users personal page. For this report, the research question is, what is the effect of the different types of smells on how users updated their own page in XYZ social network? From the above research questions, then the research design will be in proper progress to determine the underlying concept. However, it is important to briefly express a distinct understanding on digital scent technology offered by XYZ social network (Klosterboer 2011). To start with, digital scent technology is as well-known as olfactory technology. Typically, it refers to the engineering discipline that basically deals with olfactory representation. This technology is widely associated with smell, sense along with transmission and receiving scent-enabled digital media. By use of various technological aspects such as electronic noses and olfactometers (Latham 2010). Finally, web pages, music, video as well as web pages are among the scent-enabled digital media. For XYZ social network, the user web page will be the main target based on the different types of smells. Literature review Social networks are mainly in control of many communications that take place day in day out. A lot of social networks have been designed to express a specific motive. Each social network attract a specific audience who are mainly regarded as users in this field. Technology has made communication to become digital and this make this report relevant. Therefore, by analyzing any secondary data, this report can relate the data to the effect of digital scent technology on the users updates on their page. This will as well help in filling the literature gaps. From the previous research that was conducted by Facebook, the secondary data indicated that there was tampering with the news feed of many people. This was estimated to be nearly 700,000 users (Muller 2011). This indicated abnormal low numbers of positive and negative posts. From the interpretation of the results that were analyzed, it was determined that more negative comments that were posted on Facebook, duplicated more negative c omments. The reverse was also true. Digital scent technology, has demonstrated how different smells affect how the users update their web pages in XYZ social network. The secondary data that relate to the effects of different smells on users updates on their page is directly connected to communication model that is highly based on digital scent technology. This communication model applies some verified parameters of smell. The two parameters of smell that relate to application of digital scent technology as designed by XYZ social network include the chemical makeup as well as connected position in the smell. Again, the data indicate how e-nose is used to detect the different types of smells. Based on the chemical makeup as well as smell spectrum, the underlying smell is indexed. This scent is finally coded and the system digitized. The issue of digital scent technology and how it effect on how the user update their page as based on the various aspects connecting to development of digital scent technology. This technology has attained market publication via online channels. The usage of digital scent technology has been promoted by application of various communication models regarding the different smells associated to the users. For now we are aware that XYZ social network users have the capacity to send different types of smell and this relate to how these users will update their page. One application of how this smells can be applied in web pages is the use of ismell. This is highly designed in a model that can offer protective measure against the different smells designed for each user in a particular purpose. Another application communication model is the scent cartridges. This particular application mainly contain natural aspects that are popularly contained in the cosmetics, beverages as well as foods stu ffs that are consumed at all times. However, there is likelihood that the users may be allergic from the different smells. Therefore from this particular problem, the ismell is well known in provision of locking facility. This implies that individual user will be in a position to lock those unpleasant smells that he doesnt like. There are various previous researches that have been conducted in this field described the various advantages and disadvantages of applying digital scent technology by different users. These merits and demerits are not exceptional to XYZ social network users on the same. According to international journal for advance research in engineering and technology, these advantages and disadvantages play a major part in determining the effect of different smells on how users will update their pages based on the scent under consideration (Trainor Graue 2014). This particular journal conducted a research on how scent relate to human beings. It asserted that Scent has a peculiar vigor over human beings and their responses to different aspects. First, it is believed that scent can build a particular mood to a particular user that may be different from the other user. For some users, these mood would be associated to foreshadowing as well as ambiance for other users. In addition, this particular scent may intensify emotions to the user under consideration. These emotions include fear and love. Moreover, this particular scent can offer sensation of virtual reality along with suspension of disbelief. Finally, that particular research asserted that the Sense of smell highly possess a perfect positive correlation to memory as well as emotions. This in return make scent a powerful tool to initiate ideas (Harland 2014). The research asserted the various streams along which the digital smell can be applied by different users. This would include the television, theater as well as the web. For this case, the web is important because the targeted users by XYZ have created a web page where they are expected to update details on the smell asserted. Therefore, the conclusive statement is that, this digital scent technology aim at revolutionize the globe. This implies that, at any particular point in time we will need this device. This areas include scented mail, movies as well as songs that must require particular digital scent technology. This particular technology will become our requirement in future. There are several techniques and tools that have been applied in the previous researches to determine the importance of digital scent technology and the related effects in the web pages by different users. The tools and techniques used include the sample survey to determine the views of different users in the different smells. The techniques also included designing questionnaire study to collect data on the future application of scent devises as well as various applications of the asserted scent devices. However, none of the previous researches that were conducted described the effect of different smells on how the users updated their pages. Therefore, this remain as our literature gap that need to be filled. This remain unknown in the field of research which therefore make the research relevant as we focus of developing this particular research. From the previous researches, the researchers attempted to relate the application of digital scent technology with the available devices (Gioia, Corley Hamilton 2013). They also asserted the mode of application such as sending digital scented emails, scented songs as well as scented video. The issue of scented web pages will be discussed in this report to determine how different smells impact how users updated their pages. Since the previous research attempted to describe that overall aspect of digital scent technology, the researchers used descriptive research design. This implies that, explanatory and exploratory research designs were discarded. For this report, we also use descriptive research design to fully describe the impact of different smells on how users updated their pages. This will apply ethical considerations and we discard the exploratory and explanatory research design and recommend descriptive research design. Research questions and objectives. This research design assert various research questions and objectives that will help the report to focus on what we aim to achieve as well as the questions that need to be addressed in the report and for future recommendations. Research questions. The following research questions are very relevant as far as digital scent technology is concerned. These research questions include: Will the XYZ social network manage to alter the emotional state of their users? How will digital scent technology affect the responses of the users? Will the result on digital scent technology be ethical? What sample size will be required so as to offer conclusive decision? At what extent will online scent marketing result to user page update? Research objectives. For any successful research, there are various relevant objectives that need to be addressed so as to fully focus on the requirements of the project research. The following objectives are relevant as far as digital scent technology is concerned. To determine how users will update their pages as a result of different smells. To determine the devises that are associated to digital scent technology. To determine whether XYZ social network will be able to alter the emotion state of their users. To find out the best sample for this research so as to generate distinct and appropriate results. To investigate the smells that are not pleasant to the users. To determine the advantages associated to digital scent technology. To find out the disadvantages associated to digital scent technology and how that relate to users update to the page. Background The research methodology in this particular report applies theories relating to business research literature so as fully address the impact of different smells on how the user in XYZ social network updated their pages. To start with, it is asserted that Scent is sensed by application of electronic nose that actually denote a receiver. Similar to color spectrum, a scent spectrum as well exist to denote the smell and to sense the different types of smell. For this case, any given smell under consideration will be the indexed. This smell will denote a primary smell that will be reflected in the scent spectrum. Similarly, a communication model associated to the different types of smell is also relevant. Typically, this model is associated with of digital scent technology. It has a wider application of two parameter units. These two parameters are also related to digital scent technology. They include chemical Makeup along with wider application and position in the scent spectrum. In addi tion, it consist of e-nose that has the capacity of detecting the different types of smells that are reflected in the scent spectrum. Based on this particular chemical makeup as well as in smell spectrum, the smell in consideration is indexed. Later on, the individual indexed scent technologically coded which results to digital olfactory signal processing files in the scent spectrum. Finally, this file is enclosed digitally in the web page to the computer user. At the final stage, the devise user will ask the file by clicking a mouse or by updating the page under consideration. The individual smell synthesizer will rebuild the diminished quantity of aroma as well as the air cannon which is designed to refocus the scent to users nose (Fisher, Bishop, Fawcett Magassa 2014). It is important to note that the information as well as the relevant data concerning a particular smell is provided via the digitally encoded file that is reflected in the scent spectrum during transmission proces s to the designed user. The scent produced is likely to be vapor form. Theory application. This is based on business research literature. For the purpose of this report and development of research, there are various ethical considerations that need to be taken into account. This data require high integrity and other ethical factual relationships in the research design. The theory applicable in this case is privatization theory in digital scent technology relating to how the research data can be treated to maintain the integrity and confidentiality of the users. In that connection, the theory will tend to protect the motive of all the users based on their decision on the different smells and the corresponding impact to how the users update their pages. It is very crucial in the process of choosing the most accurate as well as appropriate method and theories for this particular research methodology and other research overview worldwide. Typically, there are about three concrete types of research philosophies and theories in business research literature that are generally applied in the research methodology. They include positivism, realism as well as interpretivism theories and philosophies (Yeoman McMahon-Beattie 2005). In that connection, a quantifiable observation is highly regarded in positivism philosophy and theory. In this case, this theory is also applicable in the present research design since it involves the observation of users actions on the different types of smells as well as the impacts associated to how they update their page. Therefore, XYZ social network will observe that particular aspect so as to fully determine their capability of adjusting the users emotional status without violating all ethical considerations . In addition, it is also important to note that statistical analysis occurs under positivism theory. Hence, positivism theory is associated with scientific tests (Vejlgaard 2008). Since this report involves the sampling units, this theory become very relevant. In the research design, positivism theory has been pointed out in the research design for using factual skills and knowledge along with research objectives as well as questions of the research. Therefore, it is very significant to realize how ethical considerations are quantifiable in this research design. Positivism theory has been pointed out as the appropriate theory for the research and relate very well to business research literature. This implies that other theories such as interpretivism and realism theories are discarded due to negative correlation to business research literature. Evidence to address research questions. There is a perfect positive correlation between the motive of research questions and research objectives. For this case, there was the main research question that laid down the foundation of this particular research design (Rose 2008). This research question asserts that, what is the effect of the different types of smells on how users updated their own page in XYZ social network? This particular research question is quantitative in nature. There is need of data collection and analysis. This implies that, the research theory selected need to accommodate the aspect of research question (Reynolds, Creemers, Nesselrodt, Shaffer, Stringfield Teddlie 2014). Positivism theory fully justify the process of addressing this particular research question since the same theory is applied in justifying the research objectives whose motive are perfectly positively correlated. Solution to company XYZ. There underlying solution of this company is based on the nature of the research questions and the objectives of the research. Drawing ideas from the previous research, it is important to put several facts into consideration. First, XYZ social network need to consider all ethical issues to this particular subject matter. This is because, from the previous case of Facebook, the issue of ethical considerations affected the results attributed to negative and positive comments (Mackey Gass 2015). Another solution for this particular company, it is important to collect data that need to be analyzed statistically for the purpose of reaching to proper and accurate decision on whether the company will be in a position to adjust the users emotional status on the ground of different types of smells on how the users updated their pages. Data approach. This particular research design applies quantitative approach rather than qualitative approach. This is because, the research involves both primary as well as secondary sources of data. As a positivist researcher, I prefer the quantitative approach due to various reasons (Waterman 2017). First, this research design involves collection of data that need to be collected, analyzed, interpreted and presented so as to reach a desirable decision. In that case, a quantitative data is important due to hypothesis testing and statistical analysis. Again, the research question is subjective in nature. Subjective research question require the quantitative approach so as to get the specific response which is rational to the research under consideration. For this research to be effective, a positivist researcher is preferred rather than interepretivist researcher (Peacock 2011). A positivist research basically applies mixed data approach but more ideally applies quantities data approach. The prese nt research is based on how many people support the fact that, XYZ social network will be in a position to adjust the emotional status of the users based on the different types of smells on how they affect how the users update their page. It is not based on the few people who support the fact that, XYZ social network will be in a position to adjust the emotional status of the users based on the different types of smells on how they affect how the users update their page. This in conclusive assert that a positivist researcher is preferred to interepretivist researcher hence we chose quantitative approach by default. Recommended methods. he recommended methods applicable in this research design are placed under quantitative data approach. These methods would include the sample survey methods, questionnaire study, observations as well as structured interviews (Cerjan 2013). These methods are the most appropriate approaches for data collection. First, the data obtained is the primary data that has not been manipulated. This implies that, the results obtained from the analysis is accurate in relation to the topic of research parse. Again, this methods of approaches are appropriate since an individual is in a position to adjust the ethical considerations required in the process of gathering and presenting that data to the users. Unlike qualitative data approach methods that are difficult to adjust, these quantitate approaches of data collection provide a structured response based on what the questionnaire design question require from the sample (Zarrella 2009). Therefore, these methods are the recommended for this case. From the three options, that is, observations, sample survey and questionnaire study, the most appropriate approach that would fit research design is questionnaire study. This is because, the researcher is in a position to phase the questionaries in a manner that will offer the best information from the sample. Again, this method promote or rather enhance privacy and integrity of a particular respondent in the sample under consideration. This promote the required ethical considerations. Sample unit and sample methodology. Samples for the questionnaire study as well as survey strategy are typically collected from a particular population under consideration according to a particular criteria that will enhance the widest appropriate coverage in the population. For this research design, the sample units to be recommended for the research can be determined from Yemens formula. The users who will directly be involved in the process of updating their page based on the different types of smells for enabling XYZ social network to adjust the emotional status for the users will be selected for the research as sample (Alter 2017). For instance, in this particular case, 100 users can be approached to offer their alternatives based on the issues faced by XYZ social network in adjusting the emotional status of their uses. Out of that sample, the company will be in a position to make proper judgments and viable decision regarding the underlying issue under consideration. Again, the company may decide to select a diff erent sample unit based on the total population in the area of study. To do this, the company may apply a statistical formula called Yemens formula that will be described in sample methodology. Sample methodology. The best methodology that will fully match the descriptive research design for this case is questionnaire sampling methodology. This methodology is very appropriate because the researcher design the questionnaire questions based on the information he wish to gather from the population. By use of Yemens formula, we can arrive on the desired questionnaire sample space. Using the Yamanes sample size formula, With 95% confidence level and P=0.5, The population under study being, N, sample size, n and e=0.05(5%). From the above sampling methodology, XYZ social network will be able to address certain ethical considerations. These ethical considerations will include protection of participants, honesty, integrity, objectivity as well as codes and policies for research ethics. To address these issues, it is important to note that questionnaire study is based to structured questionnaire questions (Hammond 2017). These questions are answered by the respondent who may wish not to notify the researcher under consideration. This offers protection of participants. Again, for honesty, many participants in the research know that if the researched issue is put into implementation, they tend to benefit in the long run. Therefore, they fill the questionnaire questions with honesty and integrity. This is ethically accepted. This by default therefore meet the objectivity plan of the research under considerations. Lastly, to address the concept of codes and policies for research ethics, we will notify the participants that the data or information they offer is confidential and will not affect them as an individual. Discussion of data collected. This section is very important so as to meet the objective of the research. In this case, that are the designed research questions which in this case will be referred as questionnaire questions due the fact that they are answered by administration of questionnaire (Zimmerman 2015). For the designed questionnaire, the following questions are appropriate. How does smell affect individual user? What will happen to that user that make him update the page? Is the user likely to adjust the emotional status? What reasons that may make the user not to adjust the emotional status? Which mechanisms should XYZ Company apply? What are the advantages of digital scent technology? What are the disadvantages of digital scent technology? From the above questions that can be designed for this research are important if collected and addressed accordingly. Description. From the data above, it is important to know how different users view above the different smells in digital scent technology. This will change everything if the company understand how this users fell basing their ethical consideration in the research question. Then, the company will be able to reflect on measures appropriate to adjust the emotional status of the users (Ohloff 2011). Finally, by analyzing the advantages and disadvantages of digital scent technology, the company is likely to estimate the response of the participants and the nature of questions to be addressed in the study. Data analysis. The collected quantitative data concerning the impact of different smells on how the users updated their pages are analyzed statistically (Chalmers 2014). Quantitative data analysis method is employed so as to analyze the data in the present research design. Quantitative research analysis is based on descriptive and inferential decisions. Therefore, it is critical to put into consideration the analysis of data from different angles. In addition, t-test analysis is involved in quantitative analysis. The research needs defining the issues under ethical consideration as well as emotional status of the users in XYZ Company. Furthermore, it is significant to apply appropriate analysis method for the present research design. Excel sheet tool is very effective and efficient to test hypothesis in detail. Validity, reliability and limitation of study. The validity and reliability that can be enacted by XYZ Company is that, through proper collection of relevant data and analysis, the company will be able to make reliable judgments and decisions on the issue at hand (Turin 2007). This will save time when these aspects are put into implementations. Good data is a reflection of how well the issue at hands has been addressed. It is also important for XYZ Company to analyze the current trends in digital scent technology so to be updated on the level and effects of different smells to their users as well as to adjust the emotional status of these users. The limitation of this study based on research methods used in collecting data. Quantitative approach is time consuming and applies a lot of resources. Therefore the company need to use this research as long lasting solution. Otherwise it may consume time and resources but if not well implemented, it become null and void. Conclusion. In conclusion, this particular design is very useful as far as XYZ Company is concerned. The company will be able to gather the relevant data that will assist in analyzing the mechanisms applicable in adjusting the emotional status of the users without being unethical parse (Papagiannis 2017). Again, by drawing the relevant experience from Facebook experiment of 2014, the company will be able to benchmark on how to deal with ethical considerations. Finally, the users decisions on the impact of how to update their pages with regard to different smells in the underlying concept of digital scent technology will be fully solved by the data collected by applying the various methods. If the company implement the findings, these issues will be solved once and for all. References. Alter, A 2017, Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked, Penguin Press. Cerjan, C 2013, Numerical grid methods and their application to Schrdingers equation, Springer Science Business Media. Chalmers, R 2014, Led by the Nose: The Future of Smell in a Virtual World, Newsweek Insight. Hammond, K L 2017, Social Media Marketing, Content Marketing Network Marketing, K.L Hammond. 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